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October 21, 2009, Cover Stories, Marketing/Advertising

A Comic Approach to Participant-Ed

By Kerry Pechter   Wed, Sep 30, 2009

A Dutch pension administrator hopes a mildly racy comic book will help educate its plans' younger bus drivers and railway workers.

Can a little cleavage and a clever storyline lure young people into learning more about their pension plans? A pension administrator in the Netherlands will soon find out.


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