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Marketing/Advertising

Sun Life, Miami Dolphins in Stadium Pact

by Editorial Staff

Wed, Jan 27, 2010

Sun Life Stadium is now the name of the home of the Miami Dolphins, the University of Miami Hurricanes, the Florida Marlins, and the FedEx Orange Bowl. It will host this year's Pro Bowl and Super Bowl.

New BoA/Merrill Ads Ask Prospects to ‘Fill-in-the-Blank’

by Editorial Staff

Wed, Jan 27, 2010

The new campaign grew from a survey suggesting that half of retirees wish they'd focused more on their ‘life goals’ when preparing for retirement.

The Strongest Financial Brands Are…

The Strongest Financial Brands Are…

by Kerry Pechter

Thu, Jan 28, 2010

In Cogent Research's Investor Brandscape 2010 survey, Vanguard, Charles Schwab and TIAA-CREF earned top honors for brand strength. But many affluent investors are mistrustful of the financial industry and uncertain about the future.