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Industry Views

Industry Views

Industry Views are special reports that are sponsored and independent from RIJ's editorial content. 

Firms Back Variable Annuity Product Launches With Aggressive Online Marketing Campaigns

Firms Back Variable Annuity Product Launches With Aggressive Online Marketing Campaigns

by Ben Pousty, Corporate Insight

Wed, Feb 03, 2010

With variable annuity sales down, firms are intensifying online product marketing campaigns to reach more prospective investors.