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August 26, 2009, Guest Column, Marketing/Advertising

The ‘Facebook-ing’ of Retirement Income

By David Macchia   Tue, Aug 25, 2009

Should you be concerned about where you rank in search engine results? Yes, says David Macchia.

Facebook, the hugely popular social networking site, recently enabled its millions of users to enjoy a more personalized Web experience by allowing them to register “vanity URLs”—user-defined web addresses that lead directly to their Facebook pages. At exactly 12:01 AM on Saturday, June 13, Facebook flipped the switch.


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